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Black Magic

Regular price £17.99
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It’s Monday, 8:45am and you’re queueing for your oat milk latte at your favourite coffee house. In your hand, you’re holding your tactile bru cup, the coffee-lovers response to climate change. Today you’ve chosen Black Magic because tres chic is who you are. Everybody hates Mondays, but not you. You’ve got a cheeky glint in your eyes because you know what’s coming….. Someone’s coming over to compliment you on your reusable coffee cup.

Bru - helping you fall in love with Mondays the eco-way 


  • Barista-approved cup height for easy use under commercial espresso machines
  • 340ml capacity which is your regular latte size but also fits smaller drinks like flat whites
  • Double walled insulation keeps drinks hot for up to 3h & cold for up to 6h
  • Outside of the cups always remains a comfortable temperature to touch
  • Matt powder coated for increased durability and quality feel
  • Wide base and bottom-heavy (bootylicious) design for stability
  • Dishwasher-safe, high impact, heat & chemical resistant Tritan® lid 
  • Stainless steel cups are recyclable at end-of-life (contact us for recycling advice)
  • BPA and BPS-free so that you don’t have to worry about any harmful chemicals

Please note this cup is not leak-proof. The lid is designed to allow air pressure to escape, so that your drink flows effortlessly. 

Disposal coffee cups are naff. Noone wants to be seen with single use cups any more so here at bru, we wanted to make reusable coffee cups something of a statement. Over the last few years, we’ve lost sleep in our search for the trendiest colours so that you can be proud to show off your reusable cup whilst protecting the environment from any more unnecessary waste.


Why make the switch to stainless steel cups?         

Environmentally friendly – because the vast majority (around 85%) of stainless steel is made using around 50% scrap metal, this reduces the need to mine for more virgin materials thus, saving water, fuel and protecting local environments from further degradation.

Reusable – functionally, you should be able to use and re-use your bru cup for the rest of your life although aesthetically, your cup may show signs of age. If your friends describe you as “a bit clumsy” then we suggest opting for a darker colour bru cup which will be a lot more forgiving if it gets scratched, stained or dropped.

Recyclable – like all stainless steel, these cups can be recycled without ever losing material quality. Tip: keep a little box in a storage cupboard and fill it with stainless steel items. When this box is full or if you are going to your local Council recycling centre, take the box with you and recycle the contents so they can be melted down and made into something new. Unfortunately, the lid is not currently recyclable (we’re working on that!).

Safe – stainless steel doesn’t leach chemicals and doesn’t react with the liquids you consume. Our lids are also BPA- and BPS- free. Because these cups are so easy to clean, they are the healthiest, most convenient and eco coffee cup choice for everyone who wants to make a positive impact.



We recommend rinsing your bru cup with hot water after every use and washing with hot, soapy water and a brush or sponge within 24h after use. Keep the lid off to allow the cup to dry fully  and keep the inside smelling fresh. The lids can be placed in the top draw of the dishwasher to clean. Occasionally we suggest removing the seal and slider from the lid for a deep clean. All colour cups except Rose Gold Intense can also occasionally be washed in the dishwasher as long as the wash cycle does not exceed 70 °C. Environmentally friendly detergents and sustainable bottle brushes and sponges are always encouraged!



You can find out more about us and our sustainability credentials here at bru, on our relevant website pages as well as by following us on social media and by signing up to our newsletter at the bottom of the page.

Do you have a question about our products? Visit our FAQs page where we’ve already answered the most popular customer questions.

Check out the rest of our range of reusable coffee cups and insulated bottles.



Customer Reviews

Based on 94 reviews
Tracey M
Just perfect!

After much research, I have finally found the perfect reusable lidded coffee cup! The reason for all the research? A new cup holder fitted into my little old BMW Z4. I take a cup with me on my commute to work each shift and husband bought me a retro fit holder, which he fitted for me. The taller cups were too tall, too slim and unstable. This beautiful Bru cup is unique, admired by many and just perfect....thank you.🧡

Kate H
Hot Hot Hot

Keeps my tea lovely and warm whilst working from home. I was always leaving it to go cold, not now! A cute little design too! Going to get some more for the campervan!

Denis Alcock
Happy Customers

We love our bru-cups. It keeps the tea/coffee hot for 2 hours at least.
The lids had become a bit loose so thank you bru-cups for our new lids.
We don’t use traditional mugs anymore which is a bit ironic as my partner is a potter!

Janka Zöldvölgyi
You'll be inseparable from it

Lovely design, cosy to hold in hands, comfortable to drink from, and holds heat really well. I quickly became inseparable from my Bru mug <3

Fiona Kanga
Cannot Stress Enough How Much I Love This Cup

Love this product so much. Use it every day for commute to work and it makes for a great mug for indoors cos it keeps your tea hot for hours. Use it for ice and hot coffees and even chilled rosé during the summer. It keeps the ice unmelted for hours too. Love that you can buy replacement lids and recycle the cup after! It's very difficult to go back to standard keepcups when you get used to the thermos/cooler so I bought two. Do yourself a favour and get one, if not two of them.

Lucia Tvrz Glover
Hats off to Bru Cups!

I love my Bru Cup, I'm obsessed with its minimalist look, and the size is perfect for holding when travelling to work or going for strolls in the park. I appreciate the product even more knowing that the materials are sustainably sourced and that I no longer need to purchase single-use cups for drinks on-the-go. My favourite colours are light blue and white. Hats off to Bru Cups for an excellent design!

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Working towards a sustainable humanity